Passionfruut.
Content Developers Network
Platform for clients and creatives to come together to tell a compelling story
Client: Passionfruut
Client industry: Content development
Type of project: UI/Ux research project
Tools: Figma
Duration: 4 weeks (Jun-Jul 2024)
People: 1
BACKGROUND
Passionfruut is a platform connecting high-quality creative professionals with clients in need of production services.
The client was looking to develop a platform that brings together creatives and clients. He provided us with a brief of what features are required and what are the design requirements and what are the project deliverables.
The project deliverable was a clickable prototype incorporating all the key features required by the client
PROBLEM STATEMENT
How can we create a seamless, user-friendly experience for both buyers and sellers in the creative industry
By focusing on creating a user-friendly, visually appealing platform that streamlines the process of connecting creative professionals with clients, Passionfruut aims to become the go-to marketplace for high-quality content production services.
DESIGN
REQUIREMENTS
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Clean, minimalist interface inspired by Japanese design principles
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Polaroid-style elements for visual content display
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Netflix-inspired user interface for content browsing
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Desktop-responsive design for all pages
KEY FEATURES
Passionfruut is a platform connecting high-quality creative professionals with clients in need of production services. The prototype would have the following key features
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Advanced search functionality (text, voice, and questionnaire-based)
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AI-powered matching system
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User profiles with portfolio showcases
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Project pages for detailed job listings
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Reel teaser functionality
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Review system (voice, video, and text)
7. Team collaboration tools
TARGET
AUDIENCE
Buyers/Clients
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Agencies
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Brands
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Producers
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Production companies
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Marketers
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Individuals (future phase)
Sellers/Creatives
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Production companies
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Teams/studios
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Producers
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Creators (video & photo)
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Artists
COLOR SCHEME
The client wanted a minimalistic design, so i decided to go for a neutral palette with a splash of orange. I picked a complimentary color blue to highlight call to action
USER FLOW
The client and creative side user flow is shown below. Due to time constraints, not every part of the user flow has been incorporated in the final prototype
Client
